Weekly Task 3

ADWORDS

Adwords are a great way to get advertisement on the internet. Google Adwords offers the company a way to get their name across the internet and have many people view what they are offering, and eventually leading to clicking on the adword and getting interested in the company.

Company : USA LOAN NETWORK (http://www.800usaloan.com/companyInfo.asp)

The target market for this company would be in the USA, aimed at the people who have financial issues. Mortgage loans, Refinancing, Home equity, Home purchases are all offered to the customer. Currently this would be a great company to implement and adword, due to the millions of people who are having these problems as we speak.

Ad text would look something like this:

‘Mortgage Loans NOW

Having trouble with the economic downturn currently in place? USA Loan network is a direct mortgage lender which provides highest quality products delivered with superior customer service. We have capital, resources and experience needed to meet your highest ethical and professional standards. No charges in using our service, and no obligation to use our lenders.’

Keywords would include: Mortgage loans, direct mortgage, high quality, customer service, high standards, no charges, no obligation.

The budget would start at 20 USD / day, and then would see what kind of clicks per day we get the first week. Depending on results after one week, can increase to 40 USD / day.

The reason for choosing this market is simple, there are so many people with need of loans in the USA. And as trends have shown in the previous 10 years, people do take loans, regardless of if they have money to pay it back, which in turn led to this economic downturn in the USA. There is a great demand for good loan services, for which USA Loan Network provides a very viable option.

The message may be a little lengthy, but it appeals and gets the message across. Key words such as no charges and no obligation appeal to people who are taking loans, whereas some companies have fees for consultation.

The budget is not too high to begin with, compared to other adwords posted, but after a week or so and depending on how well it works, the budget can be increased.

Success will be analyzed by the amount of clicks we get per week, and the amount of customers that choose USA Loan Network for their financial troubles. A survey by the company after taking the loan asking for example: ‘Where did you hear about our Loan company’, and people can choose from news article, friend, or adword (and we could coordinate to get this information).