Weekly Task 5

The Social Media is more popular over the world. Millions of people and companies use these sites daily. Such as, the Chinese Renren network was already with more than 22 million active users and an estimated 40 million users who have registered their real names just for two years, and the as of July 2010 Facebook has more than 500 million active users, which is about one person for every fourteen in the world.

According to the statics of examples, to our group mind, for the business, the company will use more social media in their business strategic planning.

Company: F-Secure

F-Secure Corporation (formerly Data Fellows) is an anti-virus and computer security software company based in Helsinki, Finland. As famous known computer security Software Company, if it can be use in the some big social media, the company will be more famous.

Plan:

1.Set officially link to the social media, and also frequently update news and information. The link is better to set kinds of links, separately setting for employee link, for user link, for technology communication, etc.

2.The F-Secure can support officially free anti-virus protect to the social media, such as to protect website security, to protect user’s privacy, and so on. For this step can become effective advertisement. We think that may be is better than normal media advertisement.

3.Nowadays, some media was open not only for personal user, but also it was open for company user so that the company can set message board for feedback. Then the product user can give feedback from internet directly. And also the company can directly reply message to the users like service.

4.To create on profile in the Social is totally different with official website, because almost people use social media for fun in their free time that how to create good link is very important. The link should be have own features, such as color layout, etc.

5.For the business, in my plan, first other users can buy anti-virus software in the social with discount from social media and support some special offers to user.

6.The social media have to consider three key points, Internationalization, Localization, and Globalization. The different country has different culture and background. So when the company use social media have to according these three points.

The risks of my plan:

1.To my plan, it will cost a number of money to social media. It almost likes business investment.

2.Managed company profile also need human source, especially for update information, and reply feedback.

3.Different country has different internet legal and each social media has own principle so that we don’t know the e-shopping way is suitable, or not.

4.Which social media to use that also is problem. For example, in large China marketing, the user cannot log in most popular social media Facebook in mainland. And the like Renren social media, or other country social medias almost only support own language.

Reference:

http://en.wikipedia.org/wiki/Renren

http://en.wikipedia.org/wiki/Facebook

http://en.wikipedia.org/wiki/F-Secure